Local SEO case study · Plastic surgeon
From an unverified profile to #1 on Google Maps in DHA Lahore
Ongoing Local SEO + social media client since March 2025
The situation
Dr. Hirra Alavi is an FCPS-qualified plastic surgeon with her own clinic in DHA, Lahore. When we started in March 2025, the practice had been struggling for a long time to get its Google Business Profile verified, so it barely existed on Google Maps. The website's plugins hadn't been updated in a long time, and the site wasn't set up in Search Console or Google Analytics.
The challenge
Win the high-value cosmetic surgery searches in DHA Lahore (plastic surgeon, tummy tuck, liposuction, breast augmentation) against established surgeons and clinics with hundreds of reviews, one of them with over 1,000, and turn that visibility into calls from new patients.
What I did
GBP verification
Got the profile verified at the right address, with complete business details, services and FAQs.
On-page SEO
New meta titles and descriptions for every page, plugin updates and mobile speed improvements.
Citations & map pins
20 business listings a month, plus a 1,000-pin, 10 km service-radius map.
Content & GBP posts
Regular blog posts and GBP posts, adding procedure keywords like tummy tuck in 2026.
Social media
YouTube, TikTok, Facebook, Instagram and LinkedIn optimised, with 15 videos optimised a month.
Tracking & authority
Search Console and GA4 set up, monthly rank tracking, and backlinks built to the site.
The results
Google Business Profile: May–Sep 2026 vs the same months in 2025
+118%
+224%
+85%
Source: Google Business Profile Performance. 2025 figures calculated from the year-over-year change Google reports.
Google Maps rankings: January vs April 2026
| Keyword | 20 Jan 2026 | 29 Apr 2026 |
|---|---|---|
| best plastic surgeon dha lahore | 10 | #2 |
| best plastic surgery dha lahore | 6 | #1 |
| dha lahore plastic surgeon | 1 | #1 |
| dha lahore plastic surgery | 3 | #1 |
| dha lahore plastic surgery clinic | 7 | #1 |
| plastic surgeon dha lahore | 1 | #1 |
| plastic surgery dha lahore | 4 | #1 |
| tummy tuck dha lahore | Not ranking | #1 |
| liposuction dha lahore | Not ranking | #4 |
| breast augmentation dha lahore | Not ranking | #1 |
Google Maps results searched from DHA Lahore, from the monthly rank-tracking sheet.
What patients search now
The top searches showing the profile are now procedures, not just her name.
Visibility & website growth
May–Sep 2026 · +172% YoY
May–Sep 2026 · +412% YoY
Mar → Apr 2026 · GSC
Ahrefs · Jan → Apr 2026
Timeline
Foundation
Profile verified, citations, on-page fixes, socials optimised. Calls: 0 in May, 56 in October.
Mar – Oct 2025Content
Blog posts, GBP posts and social sharing. Rankings tracked every month.
Oct 25 – Jan 26Expansion
Procedure keywords, 15 more citations, map update. 7 of 10 keywords at #1.
Feb – Apr 2026Growth
290 profile calls, +118% vs 2025. 83 calls in September alone.
May – Sep 2026
Key takeaway
Fixing the foundation came first: a verified profile, clean on-page SEO and consistent listings. Building on it in phases, with procedure-level keywords and steady content, moved the practice to #1 for 7 of its 10 target searches. Today its top Google searches are procedures like tummy tuck and liposuction, and profile calls are more than double last year's.
The proof
Real screenshots, unedited. Click any image to view it full size.
Google Maps rank tracking
Google Business Profile, May–Sep 2026
Where it started, and the website today
Services used in this project
GBP setup & verification
New business, new branch or a profile you can’t access. I create or claim it, get it verified and set it up properly.
Learn more →Local SEO management
Ongoing work on your Google profile, website and listings so you keep gaining ground on the map instead of slipping back.
Learn more →Citations & NAP cleanup
Consistent listings across trusted directories help customers and Google trust your business details.
Learn more →
Want the same plan for your business?
Tell me about your business and the area you want to win. You’ll get a short, plain-language review of where you stand and what to fix first.
- Your Google Business Profile, checked line by line
- Where you rank on the map across your service area
- Your website's service and location pages
- Reviews and listings compared with your top 3 competitors
- How fast your leads get a reply